SEO in Houston
SEO is an acronym for Search Engine Optimization. To put that in layman’s terms its the process of optimizing your businesses web pages to rank your company higher in search engines like google, bing, yahoo, etc in an organic, not paid way.
Search Engine Optimization is based on a confidential algorithm comprised by a small group of Google executives of over 200+ ranking factors. Research and studies have shown what we believe to be the most important factors affecting rank. One thing we pride our company on is the ability to yield results practicing white-hat SEO (doing everything the right way) and not manipulating the algorithm like some other companies. This means sustainable growth for your business with the piece of mind that you will not be penalized. With the consistent updates to the algorithm black-hat SEO companies will eventually be barred from using Google for a long period of time or suffer the ultimate consequence of being indefinitely banned.
A comprehensive study conducted on SERP’s (Search Engine Results Pages) concluded that first page listings receive 95% of the web traffic with a CTR (Click Through Rate) of 71%. That signifies that ranking you on the first page of Google can be pivotal to the success of your business. To validate the ROI on SEO the same study was conducted between organic listings and paid ads. With organic listings trumping paid ads on clicks with a score of 90% to 10% of paid listings. The ultimate goal for your business is to be ranked on the first page without having to pay $10 to upwards of $100 per click sometimes. That’s not PER SALE, that’s PER CLICK to your website, with your competitor raking in leads without spending a dime.
A well thought out SEO plan coupled with execution can get you there and keep you there for good. This is sure to reciprocate value to your business indefinitely. Keep in mind that SEO is an investment and you may see results within a month or it may take a year depending on keyword and industry competitiveness. If you’re a business interested in seeing how viable it is to rank high in the SERP’s, contact us for a Free SEO Audit and competitive analysis.